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Using a Strategic Framework to Guide Negotiation Success

When founding a business, owners often fail because they don't have a plan to finance, grow, and market their company. Generals who wing it on the battlefield are likely to find themselves retreating. Similarly, every negotiator needs a strategy for accomplishing their goals and achieving their bottom line.  You may argue that building a strategy is difficult when you aren't sure what the other party may do. Negotiations can be unpredictable, which is why having a strategic framework for approaching