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Holiday Marketing Tips for Small Business Owners
The truth is, the holiday season can be intimidating to small businesses. With so much competition out there, it's hard to know where to start in order to compete. The answer? Marketing. It's absolutely essential to make sure your marketing strategies are top-notch, so here are some ideas from the Summit Chamber of Commerce for creating a successful holiday marketing plan this season. Use Social Media to Engage Followers Social media is a great way to connect with customers and create a
New Summit County Entrepreneurs: Fear Does Not Have to Hold You Back
Fear is one of the driving factors that keeps future entrepreneurs stuck in a cycle of working for someone else. Unfortunately, the fear of failure has likely kept many valuable business ideas locked away in people’s heads. You owe it to yourself, your family, and your future customers to turn fear into something that motivates you. Today’s tips from the Summit Chamber of Commerce can help you overcome your anxieties so that you can start the business you have inside of you. Research Before Filing
Green Entrepreneurs Can Use This Guide to Build a Thriving Business
Starting a green business takes quite a bit of planning, from figuring out how you’ll incorporate eco-friendly practices into your daily operations to making sure your products or services fit your business plan. Marketing a sustainable business can also prove to be tricky as you learn to navigate both digital and traditional methods. Fortunately, there are lots of tools available for eco-minded entrepreneurs who want to contribute to the earth’s wellbeing. Here are some key considerations to make as you
Using a Strategic Framework to Guide Negotiation Success
When founding a business, owners often fail because they don't have a plan to finance, grow, and market their company. Generals who wing it on the battlefield are likely to find themselves retreating. Similarly, every negotiator needs a strategy for accomplishing their goals and achieving their bottom line. You may argue that building a strategy is difficult when you aren't sure what the other party may do. Negotiations can be unpredictable, which is why having a strategic framework for approaching
