8 Next Steps for Growing Your Business the Healthy Way

As a small business owner, you wear many hats. You're responsible for the big-picture vision of your company as well as the day-to-day details. No matter how successful your business is, there's always room for growth. If you're looking to take your company to the next level, consider these eight next steps:

1. Hire for Diversity

You'll likely need to expand your teams as your business grows. When doing so, it's essential to hire a diverse group of talent, meaning you hire people from various backgrounds, experiences, and perspectives. Having diverse teams will not only help you better understand and serve your customer base but also help you come up with new ideas and perspectives.


Diversity is key to success in any business. By hiring a diverse group of employees, you'll open yourself up to new insights and ways of thinking that can help take your company to the next level.

2. Return to School for an HR Degree

If you're looking to further your career in human resources, now is the time to go back to school and get your degree. With an HR degree, you'll be better equipped to handle the challenges of managing a growing workforce. You'll learn to set policies, recruit and manage talent, establish a healthy company culture, and more.

3. Conduct Process Mining in Your Business

Process mining is an excellent way to understand how your business works and identify areas for improvement. Managing process mining is challenging, but the benefits are worth it.


If you're looking to get started in process mining, there are a couple of things you need to know:

  • You'll need some data to work with. This data can come from your business' internal systems or from external sources such as social media.

  • You'll need to download a process mining software tool and analyze it.


By understanding how your business works, you'll make your operations more efficient and successful.

4. Choose a New Business Structure

Many businesses get to the point of choosing a new legal structure, as it impacts taxes, liability, and many other factors. Forming an LLC can be a great way to grow your business. LLCs protect your personal assets in case of litigation against your business, and there are certain tax benefits. Forming a Colorado LLC requires five steps, including naming your LLC, appointing a registered agent, and applying for an EIN. 

5. Devise a New Marketing Strategy

Growing your business will require you to develop new marketing initiatives that reach your target audience. This could mean anything from starting a blog to launching a social media campaign. There are countless ways to boost your marketing today, and the key is to evaluate your brand and where you want it to go. Here are a few ideas for revamping your marketing:


Develop a content marketing strategy: Content is key in today's digital world. By creating high-quality blog posts, infographics, eBooks, and more, you can attract new leads and convert them into customers.


Start a social media campaign: Social media is a powerful marketing tool that can help you reach a larger audience. Use social media to share your brand's story, promote your content, and engage with potential customers.


Launch a retargeting campaign: Retargeting is a form of online advertising that allows you to reach people who have already shown an interest in your product or service. By retargeting potential customers, you can increase the chances of making a sale.


Developing a new marketing strategy is essential to growing your business. By reaching a larger audience and promoting your product or service, you can boost sales and achieve your business goals.

6. Conduct Competitor Research 

You'll want to keep tabs on your competition while growing your business. This means understanding what they're doing well and where they could improve. Competitor research can be conducted in a number of ways, including online surveys, interviews, and focus groups.


To get started, you can create a list of your top 10 competitors. For each one, you'll want to identify their target market, unique selling proposition (USP), and marketing strategy. You can find this information by visiting their website, reading their marketing materials, or talking to their salespeople.


7. Take Out a Loan

When it comes to growing a business, having access to adequate funding is essential. That's why many entrepreneurs turn to loans as a source of capital for their ventures. Taking out a loan can help you to cover the costs associated with building or expanding your business, whether it's for buying equipment, hiring new employees, or investing in marketing efforts. It's also important to think about how taking out a loan may affect your credit score and long-term finances. You can download a free credit report at AnnualCreditReport.com.

8. Implement a CRM System

If you're not already using a CRM system, now is the time to implement one. A CRM system can help you keep track of customers and sales leads, making it easier to grow your business. There are many CRM systems available, so be sure to choose one that aligns with your business goals and budget. Some of the most popular solutions on the market include:

  • Salesforce

  • Zoho CRM

  • HubSpot Sales CRM

  • Insightly


Growing a business takes careful planning and execution. But you can ensure that your business continues to thrive for years to come by taking the appropriate next steps. Focus on diversity, reconsider your business structure, and follow the other tips in this article. You'll see significant growth and success in no time!


Give your business the head start it deserves and join The Summit Chamber of Commerce! Membership brings with it access to valuable resources, connections with fellow entrepreneurs, and more - not to mention the chance to learn from the best. Don't wait - become a member today and make use of all the opportunities offered by the chamber.

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